😀 Women’s body power in Philippine Sex Melodramas 😀
“Sex in Philippine cinema has to be seen as always enmeshed in power: the power to suffer pleasure, the power to address desire, the power of agents to resist both craving and conscription as sexual labor and capital.” – Patrick Flores (2000)
In our country today, women remained as the main subject on sex melodramas films of this new cultural model. Female characters often appeared prostitutes on televisions and films depicted the feminine essence as inferior. To further elaborate, women were marginalized, disempowered and humiliated through their representation. Simply male viewers and determining their fantasy about females in watching those kind of films, and that derives pleasure to male viewers and visual pleasure through what is seen on the screen and take a look on the reaction of the males.
And the woman in films fulfilled their position as an oppressed and silenced individual and women adopted this societal role as the media had, and has the power. This in effect led to a self-fulfilling prophecy for the subjugated woman. This public stigma essentially consisted of the creation of a stereotype for women, sexual revolution boosted the women’s liberation movement in our country, that women’s image in films was very much related to mass media representations and that change and to gain more viewers using their body.
“Woman as image, man as bearer of the look”, Laura Mulvey (1975)